Lowongan kerja Product Marketing Senior Analyst

Traveloka

Job Description

  • Data Analysis and Reporting
  • Monitoring weekly marketing performance and its achievement toward business objectives.
  • Data reporting and visualization for all related stakeholders.
  • Identify business and marketing indicators as an analytical basis to give constructive suggestions for effective and efficient marketing strategy and operation.

Marketing Budget Management

  • Support managers in managing offer management budget based on business objectives translation and projects based on a marketing strategy which is agreed by managers.

Market Insight Gathering and Project Management

  • Conduct marketing analysis from varieties of sources and based on them make recommendations on business reviews and marketing strategy.
  • Do quantitative and qualitative studies together with related stakeholders to gather market insights that will complement business and marketing decisions.
  • Lead projects under the guidance of managers and ensure project milestones are executed excellently – well-monitored process and optimized effectively and efficiently and wrap the project with proper reporting and documentation for retrospective and share-ability purposes.

Customer Development

  • Support managers in identifying customer segmentation and behavior to determine market targeting and positioning.
  • Identify product marketing system enablement to leverage business growth.
  • Provide customer advocacy and identify customer experience improvement opportunities.
  • Manage incentive management for promotions that are suitable and balance with business objectives.
  • Collaborate with CRM/CLM team in identifying customer’s milestone path and opportunities for increasing CLV through loyalty programs and
  • CRM campaigns.

Requirements (Education, Technical Skills, Relevant Experiences)

  • Bachelor’s degree in Marketing, Business Management, Mathematics, Engineering, or other relevant majors. Bachelor’s degree from reputable university; MBA is a plus.
  • Have 1 – 2 years of experience in e-commerce, online marketing, fast-moving consumer goods, management consultancy is preferred
  • Passion in data-driven marketing, market insight and business growth
  • Good analytical, problem-solving skills, data visualization and critical thinking
  • Proficiency in calculation spreadsheet (Excel, Google Sheet)
  • Self-driven, love challenges, have an entrepreneurial spirit and get things done
  • Excellent communication, passion, dedication, and energy
  • Strong sense of ownership and accountability, with good attention to details
  • Good interpersonal skills and ability to work well in a rapidly changing environment
  • Solid and strong leadership in challenging and under-pressure situations
  • Ability to work well in a fast-paced environment, and high willingness to learn

Office Location: Traveloka Campus, Green Office Park 1, South Tangerang BSD

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