Lowongan kerja Consumer & Market Insight Associate Manager

Kirim Lamaran. Belum punya akun? Daftar sekarang.

Lowongan Kerja
Lokasi Loker

Traveloka

Traveloka is a consumer and data driven company. Here we always seek for understanding of the market, products’ nature, characteristics, and preferences of consumers (both Traveloka and target users). This knowledge will later drive our company plan and grow the business.

Job Description

Responsible for managing and enhancing the Consumer Insights and Market Research delivery for Southeast Asia Market

  • Deliver and enhance research quality
  • Manage the complete process of planning and executing custom research studies, both qualitative and quantitative, to support business growth priorities of Traveloka offers in Southeast Asia
  • Research/Insight optimization
  • Orchestrate data from various research, internal data, and other resources
  • Demonstrate full ownership and accountability on the assigned area delivery
  • Be the champion of customer voices

As a strategic thought partner to the Brand and Businesses (Brand, Marketers, Product Managers) across Southeast Asia Provide insights and recommended action to support the brand and product in realizing growth potential

  • Partner with Brand/ Product Marketer, Marketing Analytics, Marketing Science to consolidate the internal data analysis with market and consumer insights
  • Provide salient consumer learnings to aid in the development of successful product-related communication campaign
  • Drive, manage, and enhance brand measurement and equity study
  • Own consumer segmentation and ongoing view of consumer personas for the assigned markets

Requirements (Education, Technical Skills, Relevant Experiences)

  • Graduated from reputable universities majoring in Marketing, Psychology, Economics, Industrial Engineering, Business Management, Statistics,
  • Computer Science, or relevant field
  • Preferably has minimum 4 years of experience working in research agencies/data analytics firms/consumer insight team in the client-side or relevant industry
  • Have strong quantitative research skills
  • Good communication skills, verbally and written
  • Good analytical skill is a must
  • Able to work in a team and have a proactive and passion to learn
  • Have knowledge on primary research (can be from academic research or other types of research)
  • Have high attention to detail. Comfortable working with data (qualitative and quantitative data)
  • Self-driven, ability to manage multiple projects and other responsibilities and at the same time able to delegate tasks clearly prioritize / effectively is a plus. Able to perform under pressure and ambiguity
  • Able to work and composure to work and deliver in a fast-paced environment
  • Comfortable working in flexible working hours and occasional traveling

Office Location: Traveloka Campus, Green Office Park 1, South Tangerang BSD