Tokopedia
Description
We are looking for a results-driven KOL Analyst to manage our KOL operations and develop marketing initiatives. The candidate’s main objective will be to boost the company’s KOL Campaign Performance through in-depth KOL Campaign data analysis.
The ideal candidate should have a deep understanding of various social media networks and how they operate as well as familiarity with Google Analytics (GA) for the KOL campaign tracking purposes and also familiar with the current KOL/Social Media tools.
Job Description:
- Evaluate front funnel Influencer campaign performance that can be tracked through social media accounts
- Generate & evaluate the lower funnel influencer campaign that can be tracked through our Google Analytics tools and other internal tools
- Generate KOL campaign, monthly & weekly report
- Track emerging social media trends and tools to determine how they can be integrated into our company’s strategies.
- Research and execute social media tools daily in support of clients’ social media strategy and update whenever necessary.
Job Qualifications:
- Previous work experience as a Social Media Analyst, Social Media Coordinator, or similar role.
- Proven work experience with social media platforms and digital marketing campaigns.
- In-depth knowledge of keyword research, SEO, and Google Analytics.
- Proficiency in working with social media management tools, like Buffer and Hootsuite, and monitoring tools such as Google Radian 6, Traackr, Social
- Mention, Twitter Search, and others.
- Proven experience with website analysis using various analytical tools.
- Conversant with online content (experience with WordPress and content management systems is preferred).
- Ability to identify target audience preferences and trends.
- Strong communication, time management, and multitasking skills.
- BSc in Marketing, Communications, or a related field.
- Additional qualifications in digital technologies or social media management are a plus.
