Lowongan kerja Internet Marketing Lead

  • Full Time
  • Jakarta
  • Posted 3 years ago

Kirim Lamaran. Belum punya akun? Daftar sekarang.

Lowongan Kerja
Lokasi Loker

Job Description:

  • Develop the digital marketing strategy; planning, execution refinement, and analysis, by leveraging consumer and commercial insights.
  • Identify needs, goals, opportunities, and challenges of the business and craft digital marketing strategy to achieve each of business (Digital Goods,
  • Tokopedia Play, and others) growth goals together with a team consisting of 5 people.
  • Define, create, and manage marketing acquisition efforts across awareness, consideration, and conversion funnel using multiple channels such as
  • Google Ads (Display, Video, Search), Social Media Ads (Facebook, Twitter, Tiktok), and Partnership (Affiliates, Network, Retargeting, etc)
  • Creating predictive model and projection across metrics for Tokopedia, including bottom-up budget proposals which focus on getting the most efficient and effective cost metrics & ROAS.
  • Lead experience testing and optimization throughout the paid funnel with a spirit of Growth Mindset & Make it Happen to Make it Better.

Job Requirements:

  • Bachelor’s Degree in Marketing, Business, or similar analytical field of study
  • At least five years of experience in digital advertising roles, with a minimum of two years in the performance marketing field.
  • Have experience in managing a team, at least for two years.
  • Proven ability to conceive and implement successful performance marketing campaigns using multiple channels which focus on significant growth
  • number of conversion and qualified buyer.
  • Significant experience in a fast-paced B2C environment, preferably consumer electronics product industry
  • Solid knowledge of website analytics and ad serving tools, including Google Adwords.
  • Up-to-date with the latest trends and best practices in digital marketing and measurement for a B2C enterprise audience
  • Experience in complex project management and execution skills. Experience with crowdfunding projects is a plus