Position Job Scope including, but not limited to:
● Craft strategies for all Marketing teams, including Digital, Advertising, Communications, and Creative
● Prepare and manage monthly, quarterly and annual budgets for the Marketing department
● Set, monitor, and report on team goals
● Design branding, positioning, and pricing strategies
● Ensure our brand message is strong and consistent across all channels and marketing efforts (like
events, email campaigns, web pages, and promotional material)
● Analyze consumer behavior and determine customer personas
● Identify opportunities to reach new market segments and expand market share
● Craft quarterly and annual hiring plans
● Monitor competition (acquisitions, pricing changes, and new products and features)
● Coordinate sales and marketing efforts to boost brand awareness
● Participate in the quarterly and annual planning of company objectives
Qualification Requirements:
● 4+ Work of experience as Marketing Manager, preferably within our industry
● Experience running successful marketing campaigns
● Solid knowledge of web analytics and Google Adwords
● Experience with CRM software
● Leadership skills with the ability to set and prioritize goals
● Analytical mind
● Bachelor’s degree in business, marketing, communications, or related field.
● Experience in marketing and running a marketing team.
● Proven marketing campaign experience.
● Effective time management skills and the ability to multitask.
● Attention to detail.
