Lowongan kerja Head of Platform Growth

  • Full Time
  • Jakarta
  • Posted 2 years ago

Kirim Lamaran. Belum punya akun? Daftar sekarang.

Lowongan Kerja
Lokasi Loker

Grab

Job Description
We analyze and grow user demand for Grab, Southeast Asia’s leading online-to-offline services Superapp.

 

Because Grab’s Superapp serves many different business verticals across diverse geographies, our team studies the behaviours of our multi-sided marketplace of consumers, driver-partners and merchants and drives platform growth through all the different channels our users engage with Grab.

 

We work closely with our product and marketing colleagues to design better programs, promotions, content and advertising to bring new users into the Grab ecosystem and find new, better ways to re-engage existing users.

 

Get to know the Role:

  • Responsible for strategizing, implementing, and constantly improving Grab’s growth marketing programs across Grab’s many different businesses – transport, food, groceries, deliveries, financial services and any new businesses we will launch in the future
  • This is a highly quantitative role but also requires a well-rounded and practical understanding of how each of the different growth levers work: from performance marketing, social media, user experience design, promo design, creative and traditional broad media

Key responsibilities include:

 

  • Support Grab business and marketing teams to bring new users into the Grab ecosystem and find new, better ways to re-engage existing users.
  • Work with country marketing heads to achieve user growth targets in each of the geographies that Grab operates
  • Constantly test new thinking, operationalize and scale the best ideas. Then evaluate, learn and optimise again
  • Govern budget-planning and budget allocation across user growth channels and promotion levels – establish investment framework(s), monitor performance and guiding reallocations, treatments and investments when necessary to constantly improve both conversion volumes and cost-of-conversions
  • Socialise and evangelise: help build a consumer-centric ethos in the wider organization by bringing actionable insights into the plan-building process

 

The must haves:

 

  • Have a habit of finding unusual new ways to look at tired old problems
  • Min Bachelor’s Degree from a reputable University
  • Comfortable with cutting through ambiguity, and enjoys answering complex trade-off questions with no obvious correct answers
  • Fluent in both quantitative and intuitive logic, new analytical techniques and old school common sense
  • At least 6-8 years of marketing experience in a quant-heavy team leadership role, with proven track record of business impact
  • Expert-level knowledge of customer life cycle management and biddable media but also familiar enough with the entire marketing mix – at least enough to know how and when to leverage broad advertising, and when to use micro-segmented channels, and how to unlock potential in owned media (from in-app to customer service)
  • A Natural Techsplainer, you have the ability to cut through technical jargon and simplify sophisticated models in order to drive broad actionability and impact in an organization
  • Start-up attitude – willing to go the extra mile to get things done with a sense of urgency and fill in cross-functional white spaces
  • Proven track record of stakeholder management at senior level
  • (Just as importantly) is a really awesome person who role models The Grab Way. You have the hunger and heart to look for solutions even if the answer is not always easy, the intellectual humility and curiosity to acknowledge that no model we create is so good, it can’t be made better

Strong added advantage

 

  • Senior-level experience in one or more of the following: Management Consulting, Data Analytics, Performance Marketing, CRM/CLM
  • Knowledge of SQL and R is highly preferred
  • Knowledge of Python and other computer languages are a plus
  • Ability to explain complex concepts in digestible ways that speed understanding and adoption
  • Track record of exceeding aggressive – even impossible – growth targets