Lowongan kerja Director, Marketing

  • Full Time
  • Jakarta
  • Posted 3 years ago

Kirim Lamaran. Belum punya akun? Daftar sekarang.

Lowongan Kerja
Lokasi Loker

Disney

Job Summary:
Disney+ is one of the leading premium video streaming services in the world. It is the dedicated home for streaming movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic, and more. It is available on most internet-connected devices and offers a variety of original feature-length films, documentaries, live-action and animated series and short-form content. Alongside unprecedented access to Disney’s incredible library of film and television entertainment, the service is also the exclusive streaming home for the latest releases from The Walt Disney Studios.

Reporting to the General Manager, Direct-to-Consumer, Indonesia, this role will assist in strategizing all aspects of marketing for the DTC business in the local market.

Specifically, this role will be responsible for leading a team to drive all aspects of brand & content marketing, performance marketing, programming, communications and digital engagement.

Responsibilities:

  • Develop and co-ordinate and collaborate with internal and external stakeholders in relation to the DTC Marketing strategy in Indonesia, with a focus on driving brand awareness and new content launches that work in parallel with digital performance marketing for customer acquisition, synergy marketing and partnership
  • Provide guidance and strategic advice on the preparation, development and delivery of fully integrated engaging / standout marketing campaigns to drive brand awareness/affinity and in turn acquisition/retention of subscribers.
  • Campaigns will be brand driven as well as content driven
  • Develop strategy for brand, customer value proposition, funnel optimisation and promotions to engage & retain the consumers
  • Provide guidance and advice on the end to end process with external agencies (media planning, creative, production, etc.) to deliver effective media plans and brand/product creative for use by all marketing and wider Disney+ teams (brand, acquisition, retention, customer service, social)
  • Collaborate with marketing counterparts at companies selected as our DTC working partners (e.g. affiliates, promotions companies, etc.)
  • Work in close collaboration with the Disney’s affiliated entities, ensuring an alignment with a global and regional strategy that can be adjusted as needed to suit local needs
  • Work in close collaboration with other LOBs , ensuring internal synergies alignment with cross company priorities to draft off and support Company’s marketing initiatives
  • Co-ordinate and collaborate with internal stakeholders to meet business plan targets and support the wider business objectives

Basic Qualifications:

  • A postgraduate qualification with specialization in Marketing
  • At least 12-15 years of relevant experience in a Marketing Lead role, with minimum of 5 years’ experience in building a digital marketing team
  • Portfolio of strong consumer marketing campaigns resulting in building brands, driving business growth & user acquisition, including across traditional and digital/social platforms.
  • Proven team leadership experience, including management of teams across multiple markets
  • Prior experience in working with US corporate office
  • Strong knowledge of subscription services and its competitive landscape
  • Proven track record of delivering highly successful and innovative products with a large-scale customer base
  • Strategic thinker with good communications skills
  • Creative mindset with the ability to leverage on data to develop strategy/decisions
  • Strong stakeholder management skills
  • Strong presentation skills
  • Ability to manage, motivate and build a team
  • Results-oriented
  • Inspires Creativity and Innovation
  • Champion of Change

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.