Lowongan kerja Head of Brand Marketing Fintech

  • Full Time
  • Jakarta
  • Posted 3 years ago

Kirim Lamaran. Belum punya akun? Daftar sekarang.

Lokasi Loker


Job Description

  • Lead and manage resources in the Product Marketing department to achieve the targets set.
  • Create work plans (campaigns, events, etc.) related to product communication and promotion strategies, including marketing strategies to support the launch of new products in Bukalapak.
  • Implement work plans that have been prepared through initiatives in various relevant marketing channels.
  • Monitor and evaluate the implementation of initiatives in the Product Marketing department.
  • Identify customer needs related to Bukalapak products and propose a product marketing strategy based on those needs.
  • Carry out funnel analysis to provide input to the product team and other business units related to acquisition, retention, pricing, and product improvement.
  • Analyze product marketing strategies carried out by competitors using structured analysis methods.
  • Put forward proposals for improvement and new initiatives to obtain more effective results and efficient processes.
  • Intensively coordinate with the Product, Product Design, Marketing, and other functions team to be able to support the implementation of work programs in Product Marketing
  • Conduct coaching, training, counseling, and mentoring for the team to ensure the development of skillset, culture, and career path and recruit the right talent to build a highly effective team.
  • Responsible for budget management within the scope of the team.
  • Responsible for carrying out other work activities according to Bukalapak’s needs.