Lowongan kerja User Acquisition Expert

Responsibilities

• Manage, grow, and optimize our paid user acquisition campaigns that drive new players across Agate’s mobile games
• Work with Product Manager and Marketing Lead to develop strategies and tactics that drive mobile game installs and overall player growth while continuously improving acquisition costs and maximize ROI
• Provide strategic direction that is aligned with marketing goals
• Identify the optimal media mix that best supports each game’s marketing objectives
• Provide key insights and recommendations that inform creative asset direction, store asset iterations, and A/B testing
• Maintain a thorough understanding of competitive trends, UA best practices, key mobile gaming trends, and ASO strategies
• Help plan and recommend UA budgets, KPI goals, and targeting criteria for both pre-production titles and live-service games

Administrative Requirements

• Able to work full-time at Agate Studio HQ (Bandung, Indonesia)
• Must not currently active in school or college

Requirements

• Minimum 3-5 years of managing performance-based marketing for a mobile game or application.
• Expert knowledge on mobile ad buying, ad networks, and exchanges
• Proven data analysis and advanced Excel skills
• Strong ability to identify, adjust and optimize campaigns based on data analysis and intuition that help support top line revenue growth
• Experience working with UA tools that track performance, attribution, and cost
• Strong interpersonal skills, presentation skills, and the ability to provide clear recommendations to Product Manager and Marketing Lead
• Understanding of mobile gaming, live-service operations and free-to-play is a major plus